How does Heja handle ads within the app and minimize their impact?
Heja includes ads in the app to support operational costs, ensuring that key features remain accessible to users without subscription fees. To balance this necessity with user experience, Heja has implemented several measures to manage and control the ads displayed and to minimize any potential disruption for users.
Overview of Heja's Ad Management Policy
Role of Google Ads: Heja does not directly create or select the ads displayed in the app. Instead, Heja utilizes Google Ads, relying on Google's advanced tools and ad filters to provide appropriate advertisements to users. These tools help ensure that ads are suitable for different age groups and comply with general content standards.
Steps Taken to Improve User Experience
Blocking Certain Ad Categories: Heja actively blocks specific categories of ads to ensure that content is appropriate and aligns with the app’s values. This blocking is guided by Heja’s ad policies and is supported through Google’s filtering mechanisms. Daily reviews of ads shown in the app are conducted by our ads team.
Removal of Disruptive Ad Formats: Full-screen, take-over ads that could significantly disrupt the user experience have been minimised, but you will see a maximum of 3 per week. This change reflects Heja’s commitment to providing a smoother, less intrusive experience for its users.
Operational Necessity of Ads
The inclusion of ads in the Heja app is a means to sustain its operational costs. Advertising revenue supports the continued offering of free features for users while balancing app quality and user satisfaction. These proactive measures highlight Heja's ongoing efforts to ensure that ads are both relevant and minimally disruptive, providing a better experience for users while maintaining the app’s sustainability.